A tactical move that involves a guy breaking up with a girl who he is not dating. The girl has confused their regular encounters and his enjoyment of them as romantic interest. The male, realizing that if keeps on hanging out with her he will be accused of "leading her on" even though he never had any romantic intentions at all, decides that he must tell her he doesn't have any interest. So without actually dating her, he is forced to break up with her, receiving all of the stress and crap of a relationship without having ever had any of the benefits, just so he won't be villainized for several months.
Jack - "Uhh Sue... it seems to me that you might like me... and well... uhhh... I just wanted you to know that I don't like you".
(extremely awkward moment)
Sue - "Oh"
Jack - "Sorry, I know this must feel like a preemptive break up, but I didn't want you to think I was... leading you on or anything"