A situation in a movie wherein the protagonist(s) are saved from a normally unsurvivable
situation by covering
themselves, ducking behind, wearing, or using
a product that has been shamelessly plugged into the scene.
The phrase originates
from Doug Walker's (of thatguywiththeglasses.com fame) Nostalgia Critic review of "Double Team"(1997) a film starring Dennis Rodman, Jean-Claude Van Damme and Mickey Rourke. Directed
by Hark Tsui.
The scene that inspired the phrase originates from
the film "Double Team"(1997) Wherein the main protagonists
of the film are saved from
a colossal explosion
by ducking behind a Coke (Coca-Cola) vending
machine. Hence "Frying
Alt: "I hate
when they Fry the Coke in a movie, it's just stupid."
Alt 2: "They sure Fried the Coke in that one."
Alt 3: "I wish Hollywood would
the Coke and just focus on the damn movie."
Potential alternative examples comes from
the films: Evolution (2001): Wherein Head and Shoulders Shampoo saves the world from
(1993): Wherein one of the main protagonists
uses a Unix
OS to lock the door to the main
control room stopping a Velociraptor from
The phrase is very akin to "Nuking the Fridge" but with the addition of product placement.